The Edit
What I’m wearing, eyeing, & buying.
In My Cart – Ref Pants - I have the black crepe version, but they’re so good, I added the brown version to my cart and honestly maybe also the white linen for summer. A wardrobe must. Must!
Recent Purchase – Plunge Mini – I just bought this hot LBD (little blue dress) for summer. It’s giving early 2000s model and I am obsessed.
Fave Accessory – Chic Fan – The perfect cunty accessory for hotter temps and such an elevated touch to any outfit. Also it’s just so over the top and that suits me.
Wedding Guest – Burgundy Gown – I wore this to a wedding welcome party and I got so many compliments. It’s so fun to wear because it’s flattering but also flowy enough to comfortably drink 8 glasses of wine you know.
The Founder
From my desk this month.
Productivity Hack – Claude – Daddy is home and his name is Claude. I connected him to my Gmail so he can draft replies and flag emails to me daily. Love that for me.
Monthly Mantra – “You’re not for everyone.” – Intentionally. Being for everyone is being for no one, so pick your audience and stay true to them, not the masses.
Siren Status - I’m a professional pantone picker. I love selecting new colors for our latest styles. Sneak peak of a new set sample below.
The Content
Everything I’m consuming.
Reading – Dire Bound – Read this entire book on my flight and just started book 2.
Watching – The Forsyte Saga – Such an easy watch with a little Bridgerton flair.
Listening – This Playlist – That is all.
See you next month.
x Alex
“You’re not for everyone.” - amen to that 🔥