The April Issue
A monthly round-up of current obsessions, founder notes, and favorite finds.
The Edit
What I’m wearing, eyeing, & buying.
In My Cart – Ref Heels – I’m lying I already bought these in the café color, but they’re so chic I may put the snakeskin in my cart too. Perfect spring mule.
Outfit Repeater – Artless Forever Cardigan – This cardi is so comfy I’ve been wearing it on repeat. I recently wore it for a travel day and it was cozy but also very cute.
Fave Accessory – Milla Belt – Literally obsessed. It’s so hard to find a cool taupe leather with silver hardware. This is perfect.
In My Makeup Bag – Merit Eyeshadow – I posted a pic of this and got 4 replies asking about the specific shade (Glacé), it’s so good. Amazing for a face highlight too.
Skincare Routine – True Botanicals – One of my favorite non-toxic skincare brands. Not to mention the packaging is so chic. The face oil is a must.




The Founder
From my desk this month.
Productivity Hack – Notion – I’ve heard great things, so I downloaded the Notion desktop app and am slowly learning and getting my dashboards set up.
Monthly Mantra – “It should feel inevitable.” – Not an if, a when. Create something they can’t ignore. Your business, your brand, you.
Siren Status - We’re working on a super exciting brand collab. We’ll be launching next season, so keep your eyes peeled for teasers on my personal IG.
The Content
Everything I’m consuming.
Reading – Fourth Wing – For the fourth time, it’s just that good
Watching – House of the Dragon S2 – I’m an OG GOT fan, sue me.
Listening – This Podcast – This was a great listen for anyone working in fashion or building a brand
See you next month.
x Alex





It should inevitable, yessss! Adding to my prayer book!