The Edit

What I’m wearing, eyeing, & buying.

In My Cart – Jacquemus Peplo Top - Technically, these are not in my cart because they are in my closet. I got both the black and white Peplo top from Jacquemus and it’s such an amazing staple that can be dressed up or down, so I feel like I’ll reach for it so often.

Recent Purchase – H&M Dresses– Okay what? H&M is.. dare I say.. chic as fuck? My last 3 IG posts were in H&M dresses question mark. No one can say I’m not a high low fashion girlie!

Fave Accessory – Jenny Bird Anklets – Anklets are so 90s coded. Let’s bring them back? I got a few from JB and they are a vibe.

Summer Scent – Evoquer – I went to a brand event for Evoquer and fell in love with their scents. I bought both Amourette and Doux to layer together. Bonus points they are all clean ingredients which we love.

The Founder

From my desk this month.

Creative Hack – Siren Radio – For every new collection, I create a playlist that goes with the theme. I’ve heard of authors doing this (cue Rebecca Yarros), and it’s such a great way to get your mind in the right headspace. I listen to my playlists on walks and I swear I come up with half of my ideas during that time.

Monthly Mantra – “Keep your blinders on.” – I’ve found that the founder curse is doing too much at once. Since founders typically tend to be visionaries and jacks of all trades, it’s sometimes hard to stay focused. It’s been a 2026 goal of mine to keep my blinders on and stay in my lane.

Siren Status - We are launching SO many new products for FW26, so I’ve been working on planning our upcoming ecomm photoshoot. I love photoshoot days because it’s so fun watching the full vision come together for the first time.

The Content

Everything I’m consuming.

Reading – Web of Vows & Vengeance – I will not be apologizing for my smut! This seems kind of like a Fourth Wing ripoff, but reading and enjoying nonetheless.

Watching – Victoria – This has been a great show that’s so calming to watch an ep before bed. Also love that it has a few seasons, so we didn’t have to find something new right away.

Listening – The Bossticks – Love their banter and variation of guests. Recently listened to the what they learned at Harvard ep and was v inspired.

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See you next month.

x Alex

The Edit

What I’m wearing, eyeing, & buying.

In My Cart – Ref Pants - I have the black crepe version, but they’re so good, I added the brown version to my cart and honestly maybe also the white linen for summer. A wardrobe must. Must!

Recent Purchase – Plunge Mini – I just bought this hot LBD (little blue dress) for summer. It’s giving early 2000s model and I am obsessed.

Fave Accessory – Chic Fan – The perfect cunty accessory for hotter temps and such an elevated touch to any outfit. Also it’s just so over the top and that suits me.

Wedding Guest – Burgundy Gown – I wore this to a wedding welcome party and I got so many compliments. It’s so fun to wear because it’s flattering but also flowy enough to comfortably drink 8 glasses of wine you know.

The Founder

From my desk this month.

Productivity Hack – Claude – Daddy is home and his name is Claude. I connected him to my Gmail so he can draft replies and flag emails to me daily. Love that for me.

Monthly Mantra – “You’re not for everyone.” – Intentionally. Being for everyone is being for no one, so pick your audience and stay true to them, not the masses.

Siren Status - I’m a professional pantone picker. I love selecting new colors for our latest styles. Sneak peak of a new set sample below.

The Content

Everything I’m consuming.

Reading – Dire Bound – Read this entire book on my flight and just started book 2.

Watching – The Forsyte Saga – Such an easy watch with a little Bridgerton flair.

Listening – This Playlist – That is all.

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See you next month.

x Alex

The Edit

What I’m wearing, eyeing, & buying.

In My Cart – Backless Maxi – I discovered this brand on Pinterest and they have the best hot girl summer dresses. Adding to cart.

Recent Purchase – Mango Mules – To me, you are perfect. I’ve been on the hunt for an easy throw-on mule for the warmer months and these are it. They have a sleek editorial feel, but still laid back cool girl you know.

Fave Accessory – Animal Print Clutch – I love this diva she’s so spicy. Such a great way to add a pop to an otherwise boring outfit.

Wedding Guest – Aenso Gown – We have a black tie wedding in June and I searched high and low for something just like this. Conservative enough for a church, but chic enough for me.

Now Serving – True Botanicals – The thinnest wine glasses ever! I drank out of these at a chic restaurant in Athens and immediately needed to purchase for my home wine.

The Founder

From my desk this month.

Productivity Hack – Indyx – I started digitizing my wardrobe to save time getting dressed. So far I’m obsessed and think this will have a dual benefit of shopping less because I’ll wear my closet more effectively.

Monthly Mantra – “No one else has your POV” – Reminder that no one else can do what you’re doing because you are the only person with that perspective.

Siren Status - I’ve been working with my pattern maker on a new set for FW26 and it’s coming together so well, I can’t wait to see it IRL.

The Content

Everything I’m consuming.

Reading – The Road of Bones – Read this during my Greek vacation, obsessed.

Watching – Black Rabbit – Just started this, but so far so good.

Listening – This Playlist – That is all.

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See you next month.

x Alex

The Edit

What I’m wearing, eyeing, & buying.

In My Cart – Ref Heels – I’m lying I already bought these in the café color, but they’re so chic I may put the snakeskin in my cart too. Perfect spring mule.

Outfit Repeater – Artless Forever Cardigan – This cardi is so comfy I’ve been wearing it on repeat. I recently wore it for a travel day and it was cozy but also very cute.

Fave Accessory – Milla Belt – Literally obsessed. It’s so hard to find a cool taupe leather with silver hardware. This is perfect.

In My Makeup Bag – Merit Eyeshadow – I posted a pic of this and got 4 replies asking about the specific shade (Glacé), it’s so good. Amazing for a face highlight too.

Skincare Routine – True Botanicals – One of my favorite non-toxic skincare brands. Not to mention the packaging is so chic. The face oil is a must.

The Founder

From my desk this month.

Productivity Hack – Notion – I’ve heard great things, so I downloaded the Notion desktop app and am slowly learning and getting my dashboards set up.

Monthly Mantra – “It should feel inevitable.” – Not an if, a when. Create something they can’t ignore. Your business, your brand, you.

Siren Status - We’re working on a super exciting brand collab. We’ll be launching next season, so keep your eyes peeled for teasers on my personal IG.

The Content

Everything I’m consuming.

Reading – Fourth Wing – For the fourth time, it’s just that good

Watching – House of the Dragon S2 – I’m an OG GOT fan, sue me.

Listening – This Podcast – This was a great listen for anyone working in fashion or building a brand

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See you next month.

x Alex

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The Content

What’s filling my screen, my time, & my glass this month.

Currently Reading – The Book of Azrael – Still on this series from November

Currently Watching – House of Guinness – Loved this and need to stock up on some Guinness

On Repeat – This Playlist – Obviously! I have a few xmas playlists I cycle through, but I love this one at night with a glass of wine as I stare lovingly at my xmas tree

Sipping & Savoring – Seaweed Snacks – Is this weird? Idk I love this as a little salty treat

The Edit

What I’m wearing, eyeing, & buying.

Scent of the Season – Jo Malone – It’s our anniversary month, so I like to wear my wedding perfume

In My Cart – Keepsake Boxes – I put these all over our condo and now there is no clutter because it’s all hidden within. I actually started misplacing things because it’s so well hidden lol. But truly the best gift for xmas, housewarming, wedding, etc.

Wearing on Repeat – Kookai Top – The perfect date night top

In My Makeup Bag – Givenchy Glow Serum – I’m cheating on Armani Luminous Silk with this new Givenchy Glow. It has hyaluronic acid in it so it truly does make you glow

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The Ritual

What I’m adding to my daily routine & wellness regimen.

Woo-Woo Wellness – Eight Sleep – I haven’t shut up about this. Sleep is more important for your health than eating well, working out, anything. This cover automatically adjusts according to your body and room temperature and tracks all of your health metrics

Skincare – True Botanicals – I am just spritzing the shit out of this

The Founder

From the founder’s desk — brand & business tips.

Productivity Hack – Immediate Replies – This sounds a little counterintuitive, but when an important email comes comes in, I reply right away. I used to wait and add it to my to-do list, but now I’m quick and decisive with my replies and it’s a big time-saver

Monthly Mantra – “You’ll never be judged by those ahead of you” – I saw a video on this (see: TikTok") saying that the people ahead of you won’t criticize since they’ve been in your shoes. And if those behind you are critical, it’s only because they don’t understand what you’re building

The Fixation

My latest obsessions & hyper fixations.

Can’t Live Without – Mejuri Ring – I’ve been wearing this every day, it’s so elevated and chic

Obsession of the Month – YSL Sunnies – I just got these in this espresso tortoise color with silver hardware and I’m obsesssssed.

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See you in 2026.

x Alex

The Content

What’s filling my screen, my time, & my glass this month.

Currently Reading – The Book of Azrael – Such a good romantasy, add it to the TBR

Currently Watching – Poldark – This is a great drama with a bit of Bridgerton flair

On Repeat – This Playlist – I sleep with this on throughout the night, highly recommend for a deep, uninterrupted sleep

Sipping & Savoring – Sleepy Girl Mocktail – Tart cherry juice, Mary Ruth’s vanilla magnesium, Olipop ginger lemon

The Edit

What I’m wearing, eyeing, & buying.

Scent of the Season – Diptyque – Brandon actually got me this last year and it’s a great fall/winter scent

In My Cart – Ugg Slippers – These are so unique and cool-girl-coded

Wearing on Repeat – Leau Mini Skirt – The perfect little black skirt

In My Makeup Bag – Merit Brow Duo – Merit gifted a full set of makeup & skincare that I’ve been layering into my routine. So far my unexpected fave is their brow pencil & brow pomade

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The Ritual

What I’m adding to my daily routine & wellness regimen.

Woo-Woo Wellness – Par-Olive Collagen – Have been adding this into my morning matcha or afternoon smoothie

Skincare – Squalane Oil – I put this on after moisturizing to lock in hydration and it’s AMAZING

The Founder

From the founder’s desk — brand & business tips.

Productivity Hack – AI Speech Prep – Okay, so this is an amazing hack. If you have a speech or an important presentation, you can use the microphone feature on ChatGPT to practice your speech and then ask for feedback. 10/10

Monthly Mantra – “Progress over perfection” – Sometimes you just need to move forward even if it’s not 100%

The Fixation

My latest obsessions & hyper fixations.

Can’t Live Without – Laneige Lip Mask – The best to ever do it. I wear this all day and night

Obsession of the Month – Mango Outlet – Maybe I’m late to this, but Mango has an online outlet with amazing staples — I did a whole basics revamp for both Brandon and I

See you in December.

x Alex

The Content

What’s filling my screen, my time, & my glass this month.

Currently Reading – The Umbra King – This is a stay-up-until-3am-reading book

Currently Watching – Black Sails – This is a great drama and partially based on a true story

On Repeat – This Playlist – I put this on at night while reading or if I work late from bed

Sipping & Savoring – Coffee Smoothies – Banana, almond butter, cold brew, milk, ice, oats, & cinnamon. Amazing for breakfast or an afternoon pick-me-up

The Edit

What I’m wearing, eyeing, & buying.

Scent of the Season – Cyklar Perfume Oil – Love this chic little bottle and the scent is so good, I layer this with my regular perfume. Also makes a great gift

In My Cart – Sweater Set – This gap set looks so cozy for fall and also would be a great travel day fit

Wearing on Repeat – Mesh Flats – These are such an easy throw-on shoe and can be dressed up or down

In My Makeup Bag – Ilia Eyeshadow – I got this in the cool color palette after my color analysis and it’s literally all I wear now

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The Ritual

What I’m adding to my daily routine & wellness regimen.

Woo-Woo Wellness – Organic Sheets – Bought some new sheet sets and this are an easy, organic bed staple

Skincare – Par-Olive Collagen – I’ve heard amazing things about this collagen and just added it into my routine

The Founder

From the founder’s desk — brand & business tips.

Productivity Hack – Time Blocking – With the help of ChatGPT, I restructured my calendar into time-blocked segments (admin, social, break time, etc.) — it’s still a WIP, but I think it helps me plan my days more efficiently

Monthly Mantra – “Consistency compounds” – Being consistent & persistent is honestly half the battle

The Fixation

My latest obsessions & hyper fixations.

Can’t Live Without – Squalane Oil – TikTok made me do it. I started using this every day and my skin has never been so soft. Highly recommend for dry skin

Obsession of the Month – Olivia Dean – LOL idk if I’m late to this or not, but I fucking love her songs. Brandon is like “Can we listen to a new playlist?” .. No <3

See you in November.

x Alex

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The Content

What’s filling my screen, my time, & my glass this month.

Currently Reading – The Kiss of Deception – The series before Dance of Thieves (à la The August Edit)

Currently Watching — Boardwalk Empire – Still watching & loving this

On Repeat – This Playlist – I love playing this during dinner or while reading/working on the couch

Sipping & Savoring – Fishwife – Posting about canned tuna (??) and questioning everything, but it’s just so good

The Edit

What I’m wearing, eyeing, & buying.

Scent of the Season – Cyklar Perfume Oil – Love this chic little bottle and the scent is so good, I layer this with my regular perfume. Also makes a great gift

In My Cart – YSL Sunnies – A need, not a want

Wearing on Repeat – Lioness Set – I bought this for a trip, but it’s been in constant rotation since

In My Makeup Bag – Rhode Lip Shape – Mrs. Bieber can do no wrong. I love this lip liner, it’s so creamy (I have shade “lift”)

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The Ritual

What I’m adding to my daily routine & wellness regimen.

Woo-Woo Wellness – Oddobody – 100% organic cotton bras & underwear

Skincare – Biodance Sheet Masks – TikTok made me do it. I use this mask at least 1-2x a week for a little plump & glow

The Founder

From the founder’s desk — brand & business tips.

Productivity Hack – Scheduling with ChatGPT – I told Chat everything I needed to get done this week (including workouts, meals, reading time, etc.) and asked for an optimized & efficient weekly schedule

Monthly Mantra – “Positioning is just as important as the product” – I ranted about brand positioning in this Substack

The Fixation

My latest obsessions & hyper fixations.

Can’t Live Without – Wrinkle Patches – Botox is shakinggg. These wrinkle patches are literally incredible, but you do have to be consistent with them

Obsession of the Month – 90s Vintage – I have been scouring vintage sites lately and finding such good pieces (pro tip: ask your mom what brands she shopped in the 90s for the best inspo... also, hi mom)

See you in October.

x Alex

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The Content

What’s filling my screen, my time, & my glass this month.

Currently Reading – Dance of Thieves – Forever a romantasy stan

Currently Watching — Boardwalk Empire – Living for this prohibition era drama

On Repeat – This Playlist – Easy listening while working or cooking

Sipping & Savoring – NON Wine – This non-alcoholic wine is a perfect Sauv B stand-in

The Edit

What I’m wearing, eyeing, & buying.

Scent of the Season – Heretic Scandalwood – Such a sexy and intoxicating scent

In My Cart – Verified Eclair Bag – The black with silver hardware has my name on it

Wearing on Repeat – Adidas Spezial – Hot-girl-walk approved

In My Makeup Bag – Merit Day Glow – Obsessed with this brand & highlight stick

Shop The Edit

The Ritual

What I’m adding to my daily routine & wellness regimen.

Woo-Woo Wellness – Cure Electrolytes – Finally found one without artificial aftertaste

Skincare – Lenox & Sixteenth Serum – My skin is glowinggg (if I do say so myself)

The Founder

From the founder’s desk — brand & business tips.

Productivity Hack – Automated Email Templates – So good it got its own Substack post

Monthly Mantra – “Make it exist first, make it perfect later” – Just get started, fix it later

The Fixation

My latest obsessions & hyper fixations.

Can’t Live Without – Lunya Silk Eye Mask – I sleep with this every night and so does Brandon lol

Obsession of the Month – Color Analysis – This is maybe more like obsession of the year

See you in September.

x Alex